The campaign, which ran in China, Thailand, Korea, and Taiwan, required seamless gift card sharing across popular social networks, including WeChat, Weibo, Line, Kakao, and WhatsApp. Each platform had unique technical requirements, so we carefully determined the best way to integrate with the Gratz! mobile-web platform. For Kakao and WhatsApp, we leveraged app URIs to launch the respective applications with a pre-written message containing the sharing link.
WeChat presented a particular challenge since its API could only be accessed from within the WeChat browser. To work around this, we implemented QR codes that launched the Gratz! platform within WeChat, enabling us to use its API to track successful shares. Similarly, Weibo posed regulatory challenges, but as an approved developer, we integrated the Weibo web API to display users' contacts and facilitate direct sharing. Despite the complexities of integrating multiple platforms with varying restrictions, we successfully delivered the project on time for the campaign launch.
