The new web site for Rawcliffe & Co included a few key elements that were designed to increase customer engagement with the platform, and act as a point to generate leads without lifting a finger.
The valuation price calculator was designed as a simple three step process to get a quote for a valuation. This lowered the bar of entry compared to similar industry players who’s forms would often be long and complicated.
This at the very least got the customer past the first stage, and should they have a more complicated valuation inquiry, the calculator could then update the more advanced requests in real time, without the need to submit the form every single time.
Customers were then prompted to get their quote e-mailed to them - creating an instant lead.
The schedule of pricing for all elements could also be easily updated via a control panel in the WordPress backend.
The free market data
Rawcliffe & Co had spent significant amounts of time developing free market data and wanted to chart it up.
We used charts.js to develop dynamic market data chart for every region. This valuable then by unlocked for free by users who subscribed to the Rawcliffe mailing list - and another lead was created.
A space for content marketing
Previously Rawcliffe & Co had done things pretty old school, but the new web site took content marketing seriously utilizing WordPresses built in blogging functionality.
Like all our developments, the Rawcliffe site is fully responsive and looks great on mobile.