The brief was to create a new website featuring a more modern design while keeping the brands heritage. The website needed to feature a customizable quote and booking form as well as a section for providing prospective clients with market data from their area.
For the landing page we used high quality photography from around the Hawkes Bay region. The top half of the first page also includes a quote bar to invite users to act immediately. The companies selling points are highlighted with custom design icons and the brand colors are kept consistent through the design with a dark grey and cold.
The quote calculator and booking form uses pricing information bulled from the WordPress backend. It updates in real time as the user fills out the form using JavaScript.
The market data was placed behind a wall in order to encourage e-mail subscriptions. Once a user joins the mailing list they will receive a link to the unlocked market data portal. We used the charts.js library to build a slick looking presentation of the market data.
A blog section allows Rawcliffe & Co to grow their audience through content-marketing.
The end result is a mobile-first, responsive design with elements focused on customer engagement, audience growth and SEO.
