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Kose Cosmetics

An innovative gift-sharing app for Asia


B Digital was contracted by e-Life Japan to help custom-develop new social media integrations on their Gratz gifting platform for Kose Cosmetics pan-Asia Lipisome campaign



social media digital solutions API Integration zend framework wechat kakao line twitter php

The Brief

Japanese cosmetic giant Kose Cosmetics chose the Japan-based Gratz! platform to host a pan-Asia social media gifiting campaign for their Lipisome product. The platform needed to be accessible to users in Japan, China, South Korea, Thailand and Taiwan so needed to be integrated with the most popular social media platforms in these regions.

B Digital was contracted to build the social media integrations for LINE, Wechat, Weibo, Kakao and SMS, as well as making changes to the existing Twitter integration.

How It Worked

Users would select their SNS platform of choice and select five friends to give a free Lipisome gift to, via their social networks contact list and messenger functions. Once the user had gifted to enough friends, their own prize lottery would be available and they would be able to receive a prize.

Wechat API Experience

Integrating with the Wechat API is a fairly complicated process due to the locked down nature of the application. Interacting with Wechat is only possible from within the apps own mini-browser. Once your user is accessing the content via the mini-browser we were able to use JavaScript to record and fire off certain events that allowed sharing of the gift cards to contacts of the user.

For many Chinese users Wechat will already be their primary app for accessing web-content and mini sites. However for those who loaded on another browser we introduced a Wechat QR code for them to begin the sharing process.

Note: Screenshots are illustrative only

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