Bdigital ran Edifiers social media channels on Instagram, IGTV and Facebook for three months in 2019 as well as assisting with strategy for online-offline events. With a limited budget we managed to increase the audience size by 101% and increase engagement by 89% on Facebook. Engagement on Instagram was up to 75% higher under Bdigital.
In order to generate real engagement with the existing audience as well as growing the fan base we had to create a significant amount of original content tailored for a Taiwanese audience. This included photos and videos featuring the products being used in familiar locations and situations around Taipei, and utilizing language more relevant to a local audience. We also created a video series for YouTube and IGTV that focused on highlighting the unboxing and testing experience of various Edifier products.
Audience growth was achieved through a multi pronged approach, with regular, interesting and unique content tailored for each of the social media platforms, as well as an extremely successful share-based speaker giveaway.
In order to round out the social media schedule and have regular fresh content we also localized a number of Edifier Internationals video content by adding subtitles in Traditional Chinese for a Taiwanese audience. These were effective at telling the brands story featuring hip dancers, Japanese DJ and a sporting personalities.